See what the industry and its experts have to say

"Big data is about having an understanding of what your relationship is with the people who are most important to you and an awareness of the potential in that relationship."

                     - Joe Rospars, Chief Digital Strategist for Obama’s presidential campaigns/Founder & CEO of Blue State Digital

Analytics … the race to out-smart, out-analyze and out-algorithm everyone else, is incredibly powerful and enticing for brands and for the people leading these brands
— AdMedia Survey 2014
Big data is at the foundation of all the megatrends that are happening today, from social to mobile to cloud to gaming.
— Chris Lynch, Vertica Systems
Big data is not about data - While data is plentiful and easy to collect, the real value is in the analytics.
— Gary King, Harvard University